More importantly this post is about how we’ve failed to grow our list.Īfter all, 12 years into this CH business, I feel like we should maybe have more than 32,000 engaged-ish subscribers. (We practice really aggressive list hygiene, but even still some disengaged folks stick around.) Contacts in ActiveCampaign Which, to me, means our list is ~32,000 people.

This is a blog post about how we’ve grown our list – which is currently at 85,450 “contacts” or email addresses, ~32,000 of which open our emails regularly. That was our first seven-figure Copy School promo / launch. Less than a month later, we promoted Copy School to our list, including those 2,300 new leads. But that is one of a million files named “screenshot” in my drive, so you’ll just have to trust me on that one. I’m sure I fired a screenshot over to Ry Schwartz and my team when the numbers came in for those tagged #convertkit. No, sadly, I don’t have a screenshot of that because we’ve since moved from ConvertKit to ActiveCampaign. With that one partner webinar, we grew our list by more than 2,300 subscribers in a couple of days. Continue connecting with – or selling to – after the webinar ended.Nurture so they actually showed up for our webinar and.As a result, every person who signed up for the webinar was a person we could: ✅ Use a smart lead-gen tool / pop-up on your site.Ĭirca Feb 2018, Copyhackers did a webinar with ConvertKit on how to write emails that convert.Ĭopyhackers built / owned the webinar sign-up page and integrated it with our email marketing platform so registrants went straight to our list. ❌ Do not spend money on subscribers from Meta or LinkedIn. For startups and small businesses that self-fund / bootstrap everything.

Just give it to me